PHYSICIAN & TEAM TRAINING
NATIONAL MARROW DONOR PROGRAM

With two training objectives – ensuring consistency and higher quality (i.e. better cell counts) in the collected product – the National Marrow Donor Program (NMDP) asked Hoffman Communications to produce training media that clearly illustrated recommended techniques for physicians and their teams to collect marrow from a donor.

Because of NMPD’s exacting standards for this project, we worked in partnership with them to develop the script and video. Our crews shot live footage of a physician and the supporting team performing an actual marrow collection procedure using NMDP preferred methods. Our two guiding principals for shooting video in a medical setting:

• Be thoroughly prepared

• Medical personnel, patients and protocol come first at all times and in all places.

Ensuring that physicians watching the training was an important objective to NMPD. We recommended that they consider two media – their traditional use of video plus CD-ROM – to take advantage of the growing numbers of physicians that appreciate the convenience of learning on their desktop.

< Return to Case Study Listing