NEW PRODUCT INTRO
3M AVAGARD™ Surgical Hand Prep

Ready to launch an innovative healthcare product, 3M Health Care needed to quickly teach their sales reps about the product’s technical aspects, marketing plan and sales objectives.

The information would total over two hours of viewing time, so we suggested using the DVD format as the final deliverable to the reps.

DVD would give them random accessibility in locating the information they needed quickly. The final result was so successful that the 3M sales manager has requested that any future product launches use DVD.

< Return to Case Study Listing