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SALES TEAM TRAINING 3M™
Steri-Drape™ Surgical
Drapes
3M’s Healthcare Division needed
a sales training tool to educate its large sales force about their
product – Steri-Drape TM. Their training goals were to teach
the sales force about:
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the product’s marketing plan
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sales
plan
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clinical information, and
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position against
the competition.
Video production combined with DVD distribution
became the perfect solution to train the sales staff
on a large amount of content yet allow that content to appear
on their laptops.
"Training
and distributing information via the Web and DVD has
had a positive impact on our budget. We have a large and far
flung sales staff. When we drew comparisons between
the cost to produce DVD and the costs of face-toface training,
including the travel, lodging and time away from work
in the field, the DVD production costs no longer appeared
high."
Lisa
Amundson Orts Senior Business Communicator for 3M TMSteri-Drape™ |
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