NEW PRODUCT TRAINING
BOSTON SCIENTIFIC: RADIUS STENT

Boston Scientific came to us with their request: create marketing and physician training programs for two new products: SCIMED RadiusTM and NIR® Stents.

We were challenged to recommend the right communication tool and to clearly and accurately communicate the technical aspects of the stents, even as the products were being developed.

In assessing the target audience and learning environment, we created the videos (CD-ROM was also an option). By relying on a montage of 3D animations along with traditional 2D graphics, we produced videos that trained effectively and clearly communicated their message: Boston Scientific is redefining Stent delivery.

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