|
NEW PRODUCT SALES & TRAINING
PENTAX
Pentax wanted a multi-purpose sales, image and training
demonstration tool for their progressive lens product – one
that would:
-
Boost the impact of their sales presentations
by providing a visual "wow!"
-
Train
retail representatives on the use
and promotion of the product.
-
Integrate into
their trade shows.
Technical sophistication was a prime image requirement
in order to match the product and the Pentax brand legacy. To
stretch their marketing investment, we pulled video images to compose
their print materials. To maximize use of the information, we produced
the content on VHS, DVD and CD-ROM. And we produced the material
in English and French Canadian versions. |
|
|
