PHYSICIAN EDUCATION
Possis Medical: AngioJet®

Hoffman Communications’ ability to evoke highly descriptive and credible case studies from physicians who use their product was invaluable to Possis. The company came to us for an educational CD-ROM that would cover multiple aspects of the company’s AngioJet® system, a method for rapid, decisive thrombectomy:

• Detailed product description

• Demonstration in surgery

• Product animations

• Actual case studies

• Physician interviews

The CD-ROM supports the Possis salesforce as they balance marketing with education – training physicians about the AngioJet® Thrombectomy system. The CD-ROM won a gold award from Media Communications Association International’s Minnesota chapter for Education and Training.

“In the medical device industry, education is an extremely important way to connect with physicians. Hoffman Communications worked with me to deliver a tool to our team that helps us make those connections very effectively and credibly.”

Amy DeRosier Clinical Training and Education Manager Possis Medical

< Return to Case Study Listing