Listed below are examples
of the custom Communication and Training Solutions Hoffman Communications plans
and produces for Medical
Device and Pharmaceutial Companies.
Project: |
Peer-to-Peer Teleconference |
Client: |
3M Pharmaceuticals: |
Description:
- This unique series of teleconferences among national dermatologists is an example of measurable results – where the physicians themselves become educated and educators in the use of 3M Aldara cream for the treatment of Actinic Keratosis
Links:
Project: |
Physician Education |
Client: |
Possis Medical: Angiojet® |
Description:
- Hoffman Communications’ ability to evoke highly descriptive and credible
case studies from physicians who use their product was invaluable
to Possis. The company came to us for an educational CD-ROM that
would cover multiple aspects of the company’s Angiojet system,
a method for rapid, decisive thrombectomy:
Links:
Project: |
CE
Enduring Material |
Client: |
3M
Adhesive Wound Closure Strips |
Description:
- 3M came to Hoffman Communications to produce an accredited continuing education
package for healthcare practitioners. We managed the entire project
including:skill set development, script writing, subject matter
experts, workbook content and design, video production and post
test.
Links:
Project: |
Employee
Education |
Client: |
Boston
Scientific Training |
Description:
- Boston Scientific wanted to inform its 4,000 national employees
about the company’s performance, financial standing and objectives
and give recognition for their hard work and dedication to the
year’s accomplishments.
Links:
Project: |
New Product Training |
Client: |
Boston Scientific: Radius
Stent |
Description:
- Boston Scientific came to us with their request: create marketing
and physician training programs for two new products: SCIMED Radius™ and
NIR® Stents.
Links:
Project: |
New
Product Introduction |
Client: |
3M
Avagard™ Surgical Hand Prep |
Description:
- Ready to launch an innovative healthcare product, 3M Health Care
needed to quickly teach their sales reps about the product’s
technical aspects, marketing plan and sales objectives
Links:
Project: |
Healthcare
Training |
Client: |
CHF
Solutions |
Description:
- CHF Solutions, a private medical device manufacturer, asked us
to develop the training media that would be used in healthcare
facilities to educate the professionals that would use their product.
Links:
Project: |
Clinical
Training and Product Demo |
Client: |
Vascular
Solutions |
Description:
- Vascular Solutions needed a multi-purpose demonstration medium
for their new product, the Duette Sealing Device, in order
to:
• introduce their new product
• deliver clinical training
• attract trade show prospects and
• provide continuing sales support.
Links:
Project: |
New
Product Sales and Training |
Client: |
Pentax |
Description:
- Pentax wanted a multi-purpose sales, image and training demonstration
tool for their progressive lens product – one that would:
• Boost the impact of their sales presentations by providing a visual "wow!"
• Train retail representatives on the use and promotion of the product.
• Integrate into their trade shows.
Links:
Project: |
Sales
Team Training |
Client: |
3M™ Steri-Drape™ Surgical
Drapes |
Description:
- 3M’s Healthcare Division needed a sales training tool to
educate its large sales force about their product – Steri-Drape
TM. Their training goals were to teach the sales force about:
• the product’s marketing plan
• sales plan
• clinical information
• position against the competition.
Links:
Project: |
Continuing Education: Managing
Diabetes in the Long Term Care Facility |
Client: |
Hypoguard |
Description:
- Hypoguard, a Medisys Group Company, requested a one-hour, enduring,
self-directed and accredited CE activity targeted at nurses and nursing
assistants. The content: assessment, evaluation techniques and
management options for patients with diabetes in long term care facilities.
Links:
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